About
I’m a Senior Product Designer based in Barcelona with a background in Design and Communication.
I began my career in Italy, working as a Graphic Designer across agencies, startups, and large corporations — experiences that taught me how to balance creativity with business constraints.
In 2014, I moved to Barcelona and shifted my focus toward digital product design, learning everything from responsive web design to HTML and CSS. After working remotely for a New York–based agency, I transitioned fully into UX/UI design.
In 2019, I joined By Demes Group, a leader in security and home automation, where I gained hands-on experience designing complex enterprise systems. Later, I worked at Kariboo, the startup behind the job search app B4work, where I oversaw the full design process — from research and ideation to validation and measurement.
In 2024, I joined SCALAR, a global company developing fleet management solutions for logistics and transport. Here, I lead design initiatives that bridge user needs and business goals, focusing on workflow efficiency and platform adoption across enterprise customers.
Over time, I’ve developed a strength for turning messy processes into structured collaboration and making design decisions that serve both users and the business.
I’m passionate about bringing clarity to complex environments, aligning cross-functional teams, and designing products that deliver measurable impact.
Main Skils
Design Strategy & Discovery · Product Definition & Validation · Problem Framing & Alignment · UX Research & Testing · Scalable Design Systems · Enterprise UX Design · Stakeholder Facilitation · Cross-Functional Collaboration
Tools
Figma · Miró · Figjam · Maze · Lookback · Zeplin · CSS/HTML · WordPress · Webflow · Adobe CC · Jira · Linear · Notion · Confluence · Datadog · Google Analytics · Userpilot · Dovetail